About us

 REV Endurance Sports was founded by Legendary Ultra Cyclist George Vargas.  After years of racing and competing in Ultra Distance races he decided to open a high-end store in San Marcos, California that focuses on the specific needs of an endurance cyclist.  George was inducted into the Furnace Creek 508 Hall of Fame class of 2011.  George Vargas belongs to three cycling Halls of Fame in total.

At REV Endurance Sports we are focused on exceptional customer service.  We pride ourselves in providing the best care that we can for each and every customer that we work with.  Many of the brands we carry have exclusivity in San Diego County and even Orange County.  Expert advice, high-end niche product, and exceptional customer care REV Endurance Sports is your only choice in San Marcos and beyond.

In 2015, 2016 and 2018, 2019  he climbed over 1,000,000 feet in each calendar year! He has completed 9 Everesting's (29,029 feet in one ride)

He has completed 2- Person Race Across America (RAAM) in 2007. He has finished the Furnace Creek 508 SOLO six consecutive years in 2006, 2007 (Fixed Gear) 2008, 2009, 2010 2011, (first rider in the 35 year history to complete 6 consecutive solos).  He then came back in 2013 (tandem) and 2014 (tandem), 2015 (tandem).  In 2017 he went back as a Two Person Mixed team with Lori Hoechlin and set the Two Person Mixed Course record of 28 hours and 52 minutes for the 508 mile race.  He has completed the Furnace Creek 508/Silver State 508 10 (TEN) times one of only a handful of riders to do so. 

George is also a Trans Iowa finisher (only 57 finishers out of 250 participants in the last five years at the time). Trans-Iowa is 320 mile totally unsupported gravel race held under adventure racing format. He has also attained Super Randonneur (200km, 300km, 400km and 600km unsupported events) multiple years. As a cycling coach with clients ranging from endurance cyclists, to triathletes, to beginners just entering the sport of cycling.

And now that you read all of that — he is just an everyday Joe, just like you. He owns a bike shop works 60 hours a week, has a family,  a coaching business and does ultra events on limited training time. He's never been a professional cyclist. He does what he does out of passion for the sport and suffers just like you do. He gets it done out of pure stubbornness, pride and perseverance.

Thank you for taking the time to read his biography.   We hope you find it informative, entertaining, and inspiring. If you would like a certain topic covered please drop me a line.

Email: [email protected]

California Double Century History over 62 Doubles Centuries as of  July 2020

Many Triple Centuries and so much more


My blog on my adventures